The Marketing concentration was designed to assist students in developing skills for careers in sales, advertising, marketing research, product management, retailing, international business, and marketing management.

"Students sometimes think that marketing doesn't require a lot of math or computer skills. They are half-right. Some jobs, like sales, draw heavily on interpersonal skills. Other areas like advertising require a lot of creativity and social insight, but often not much math. Some kinds of market research, like qualitative work, also don't require much math. However, many areas of marketing like quantitative market research, database marketing management, sales forecasting, etc. require a lot of quantitative and/or computer skills."
Professor Ahuvia

Marketing Major Requirements - 21 Credits

Required:
MKT 402 - Marketing Management
MKT 454 - Marketing Research

Choose five courses from:
ENT 400 - Introduction to Entrepreneurship
MKT 360 - Marketing and Society
MKT 363 - Digital Consumer Search and Marketing
MKT 382 - Understanding Customers
MKT 434 - Sales Management and Personal Selling
MKT 436 - Business to Business Marketing
MKT 455 - E-tailing and Retailing
MKT 458 - Communications Strategy and New Media (formerly MKT 456)
MKT 457 - Global Marketing and Consumer Culture
MKT 463 - Digital Analytics and Content
MKT 488 - Seminar: Marketing
MKT 498 - Independent Research: Marketing (Must obtain instructor approval in advance)
OM 460 - Supply Chain Management
ITM 371 - Managing Electronic Commerce Systems
ITM 382 - Advanced Computer Applications