Digital Marketing

The College of Business is introducing a major in Digital Marketing. This means that starting in fall 2011, students interested in marketing will have a choice of majoring in Digital Marketing, or the current general Marketing program which will also continue to exist. Our new Digital Marketing major is the second such program in the U.S., and is the only major of its kind in the Midwest.

Digital marketing is where marketing connects with new media such as the internet, cell phones and even video games. Digital marketing covers a wide range of activities including... Read more »

If you would like to be a digital marketing major...

Please contact an advisor in the College of Business at 313-593-5460 or 168 FCS.  If you are currently a UM-Dearborn student, you can also e-mail either Lori Ormsby lroach@umd.umich.edu or Lynda Dioszegi ldioszeg@umd.umich.edu.  If you are a prospective UM-Dearborn student, you can e-mail Cathy Boatin cboatin@umd.umich.edu.

If you aren’t sure if digital marketing is right for you...

Enroll in MKT 363 Digital Consumer Search & Marketing. This course will give you a hands-on experience with digital marketing, so you can better decide if this career area is right for you. The only prerequisite for MKT 363 is MKT 352 Marketing Principles and Policies, which can be taken as early as your sophomore year.

Jobs!

The Digital Marketing major was created to prepare students for one of the fastest growing professional areas. The graph on the left shows job growth in social media marketing, which is just one of many areas within digital marketing where demand for qualified graduates greatly exceeds supply. Click here for more information about job openings in digital marketing.

Courses

The digital marketing major combines courses specifically on digital marketing, with courses that provide core knowledge needed by all marketing professionals. Click here for more information about course requirements for the digital marketing major.